Noor Atelier
Identity and online shop for Noor Atelier, a tailoring house that makes clothes to last decades.
Client
Noor Atelier
Year
2024
Services
Identity, e-commerce
Industry
Fashion
Timeline
9 weeks
01 — Challenge
Noor’s clothes are made by hand in small numbers. The old shop looked like a fast-fashion store.
Customers could not see why the prices were higher.
02 — Approach
We designed a quiet identity with a hand-drawn monogram. Product pages show the making, the fabric and the fit.
A simple size guide cut the number of returns.
03 — Result
Online revenue grew 45% in the first year. Average order value rose 1.6 times.
Returns fell as customers chose the right size first.
Identity applied to everyday touchpoints.
Details from the system, side by side.
The work in context.
Close-ups of type, colour and form.
[ Results ]
Online revenue
Average order value
To launch
“The brand finally feels like the clothes. Quiet, precise and made to last.”
Samira Noor
Founder, Noor Atelier
